Independent overseas property business portal Globaledge has released the results of an in-depth study into the most searched-for Spanish property destinations by internet users outside Spain.

The Globaledge Search Index collects data from over 13,000 unique Spanish property search phrases on Google’s Keyword tool and aggregates the information by location to create a list of the most popular destinations for foreign buyers.

According to Ashley Rigg, managing director of globaledge.co.uk, the Canary Island of Tenerife ranked top when it came to property searches, with 53,805 property-related searches taking place on Google in July 2008.

“Globaledge’s findings show that, during July 2008, Tenerife was the most popular Spanish destination for foreigners searching online to buy property in Spain. It accounts for a remarkable 15.3 percent of all searches in the top 20. What’s more, the island is twice as popular as the Costa Blanca and more than three times as popular as the Costa del Sol. It proves buyers are increasingly looking beyond the traditional coastal resorts of old.”

Tenerife is not the only island to make the list. Mallorca is the next most popular destination with international buyers, with 24,215 searches or 6.9 percent of the total in July. With both Tenerife and Mallorca ranking above the Costas, Rigg thinks this could be the result of past mistakes.

“The seeming decrease in the popularity of the Costas could be due to a long-term effect of poor planning regulations and over supply pushing buyers to more picturesque destinations, an important point for real estate agents and developers to consider.”

The Tenerife resort of Los Cristianos also made the top 20 on its own account, ranking in 13th place with 4,112 searches, ahead of both Alicante and the Costa Brava.

Globaledge also examined the competition on Google Adwords for popular property phrases in each of the top 20 locations. Interestingly, their findings suggest that Tenerife and Mallorca are not only more popular than the big coastal resorts, but they are also less crowded by agents and developers trying to sell property there.

Rigg added: “The findings suggest that there is either an under supply of agents and property serving the islands or that agents in these areas are not prolific users of Google Adwords. Either way, it looks like a less saturated market than many other parts of Spain. This represents a good commercial opportunity for both national and international agents willing to spend the time finding collaborative partners on the islands.”

According to the research the top 20 overseas property search locations for Spain were:

1 Spain 159,585
2 Tenerife 53,805
3 Mallorca 24,215
4 Costa Blanca 22,106
5 Costa del Sol 15,987
6 Valencia 10,522
7 Almeria 7,193
8 Costa Calida 6,233
9 Andalucia 6,015
10 Murcia 5,959
11 Marbella 5,475
12 Ibiza 4,810
13 Los Cristianos 4,112
14 Alicante 4,060
15 Lanzarote 4,050
16 Javea 3,450
17 Costa Brava 3,202
18 Granada 3,151
19 Menorca 2,852
20 Moraira 2,474

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