An endorsement from a Hollywood A-lister has helped push a relatively unknown Italian area to Fly to Let property investors into the spotlight.

The region of Le Marche is being promoted by actor Dustin Hoffman who fronted a television and cinema advertisement campaign.

With the slogan 'Italy all in one place' the emphasis is on the numerous attractions of the region and its good value for money compared to the more expensive neighbouring region of Tuscany.

One of the 20 regions of Italy, Le Marche borders Tuscany, Umbria and Emelia Romagna and the Adriatic Coast. It is becoming an increasingly popular tourist destination and the local authorities are looking to increase its profile even further.

Le Marche prides itself as a destination which draws visitors from all over the world throughout the year due to its stunning scenery, Italian cuisine, traditional villages and a beautiful coastline, making it even more of an attractive proposition for Fly to Let investors.

The Urbino province was home to Italian artist Raphael and now has an abundance of Renaissance artwork on display. The region is also flush with local shopping centres and markets offering a wide range of produce.

The local markets always bustle and burst with life and Italian tradition, with local artisans showcasing their handcrafted furniture and ironmongery.

The terrain of the Le Marche region also lends itself well to many seasonal activities and sports. For outdoor adventure there is climbing, trekking, canoeing and scuba diving as well as skiing.

Other pursuits include golf, horse-riding, wine tasting at local vineyards or visiting the opera. The increasing popularity of this region is also assisted by its accessibility. There are frequent low-cost flights from London airports to the regional airport at Ancona, as well as other UK flights to nearby airports.

Steve Worboys, Managing Director of Experience International, said: “The fact that a Hollywood heavyweight like Dustin Hoffman believes in Le Marche enough to become the face of the region speaks volumes. Although the region is still not an established tourist spot, Le Marche is being heralded as the next big thing as far as the property market is concerned with its wide appeal to visitors, holidaymakers and property investors alike.

“We are delighted to be offering properties in this emerging Italian region such as Casa Serafini, formerly the ancestral home of the influential Serafini family, which combines traditional and historical features with modern design.

“Owners can enjoy communal swimming pools, Jacuzzis and tennis courts all within walking distance of local restaurants, shops, coastal towns and sandy beaches, Casa Serafini offers investors a palatial 'real Italy' experience with a deposit of 20 percent and cashback available on selected units for a limited time.”

The development in the village of Bargni, in the heart of Le Marche offers one, two and three bedroom properties starting from €227,500.

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