A
Coronation Street story line which saw well known characters broadcasting
from the sunny island of Malta, will cause a surge
of interest in the Mediterranean island says property website www.worldpropertymalta.com.
The world's longest running soap reaches millions of viewers and
the property company predict buyers and investors will be attracted
by the charming historic streets and churches and beautiful landscapes
not to mention the glorious red sand beach of Ramla Bay.
The Coronation Street episodes featured a short trip to the island
for two of the soap opera’s leading characters Eileen Grimshaw
and Steve McDonald.
Carly Barnes, Managing Director of LLB International, a UK-based
firm that helps clients purchase properties in Malta said: “This
exposure is worth millions in indirect advertising.
“
We are already seeing an increase in interest since the broadcasts
began.”
Barnes added that Malta is currently their most popular country,
even outstripping Bulgaria and Spain. “It is something of
an undiscovered investors paradise,” she said.
The introduction of budget airlines and increased media exposure
is increasing tourism to the island “
The increasing popularity of Malta means that demand for good quality
rental property will show no sign of slowing down,” said
Barnes. “This is turn is expected to bolster property prices
which continue to rise in value.” Malta is set to join the
Euro in 2008.
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