Planning permission has been granted for a 420,000 sq ft eco-luxury development in St Lucia.

Titled Freedom Bay, the resort will sit in 68 acres of a World Heritage site beneath the Piton Mountains.

The site will comprise of 45 four-bed super villas, eight three-bed beach villas, 18 one-bed hotel villas, 22 one-bed cliff villa apartments, eight one-bed cliff villa terraces, 32 rainforest apartments and 41 Piton Apartments.

There will be a mix of shared and full ownership opportunities to market as well as a hotel component that will be operated by Six Senses Resorts and Spas.

The gross development value of the scheme is around US$300m and it will be built in three phases over a five-year period.

The venture is the brainchild of commercial property tycoon Robert Whitton, Chairman of ROM Capital Asset Management and Whitton International, and Brad Lincoln, Chief Executive of The Best Group.

They have set up two new companies, Whitton Best Sales and Consulting and
Whitton Best Capital Partners, to deal with the venture.

Whitton said: “The Caribbean offers excellent value and opportunities right now. The whole region benefits from being close to the USA with plenty of short-haul flight options.

“Economic recovery is taking place in the States and buyers are re-emerging. I like St Lucia’s proximity to the emerging economies of South America like Brazil and it has long-term historic ties to the UK and Europe.”

Land in St Lucia is 40 to 50 percent cheaper than in nearby Barbados says Whitton, and the island has not been over-developed.

He added: “Unlike Spain the coast has not been overdeveloped and there is more demand than supply. An ideal position.”

Whitton Best will be taking part in a series of investor meetings at the Fractional Summit USA in Miami at the end of this month.

The company believes it can differentiate its product by stressing the World Heritage Site beauty of the place, its eco-friendly sustainable design, the high levels of customer service promised by Six Senses and the Spa, which uses natural hot water springs feeding a local river.

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