When the Sunday Times put Italy’s Tropea at number one spot in its ‘Top 20 Beaches’ report in January 2007, the automatic assumption was ‘best’ equals ‘expensive’. Imagining it to be the almost eponymous St Tropez of Calabria, potential Fly to Let buyers shied away from this trendy hotspot and looked at nearby up-and-coming areas not yet appearing on the radar.

But whilst they were right about Tropea’s style icon status, they were less-so about price. At Tropea Beach Resort chic can also be cheap.

On the lower laces of Italy’s boot, some 60km from Lamezia Terme Airport (served from London by Ryanair), Tropea has mastered the tightrope between fashionable and unspoilt. At the beach turquoise waters and clean sand is shielded by high cliffs on which perch Renaissance churches, sandstone palazzos and a maze of streets with pavement cafés and designer boutiques.

One of Tropea’s signature features is the monastic sanctuary of Santa Maria dell’ Isola which presides over the town from a majestic rock linked to the mainland by a sliver of fine sandy beach.

Five minutes in the hills behind this idyll is Tropea Beach Resort which is available in the UK through GEM Estates. It is a development of 44 three-bedroom three-bathroom villas and 80 one and two bedroom apartments, each with a view.

Specifications include air-conditioning and kitchens fitted with white goods.

The apartments share communal swimming pools, tennis courts and bars, and the villas have their own private pools, barbecues and rooftop solariums.

Prices start from €122,355 for a one bedroom apartment, €143,955 for a two bedroom apartment and three bedroom villas from €444,150.

Payment terms are €3,000 deposit plus 35 percent on contract, 15 percent on start of build and 50 percent upon completion scheduled for December 2010.

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